In the following scenario, which option would a marketing director most likely do first?

A major food magazine is in the early stages of preparing a fall comfort food issue of their magazine. The marketing and art departments have just finished meeting with the editorial department to discuss expectations, brainstorm some ideas, and talk about potential advertising clients.

Begin contacting potential advertisers.

Set up a meeting with the art department to plan photo shoots.

Research foodie websites to see what comfort foods are currently trending.

Meet with the editor-in-chief to begin developing a mock lay-out of the issue.