Corinne, a product/service manager, is in charge of figuring out her product's cost of production, as well as making plans for packaging, labeling, brand name, promotion, and distribution. Which step of the new-product development process is Corinne working on?
1) Idea generation
2) Idea screening
3) Concept development and testing
4) Marketing strategy development
5) Business analysis
6) Product development
7) Test marketing
8) Commercialization