kerwin9693 kerwin9693

07-02-2024
Social Studies

contestada

Top management has decided to conduct preliminary research on 3 potentially viable new products. Management wants to understand both consumer preferences and develop rough ROI estimates before deciding on next steps. This represents what stage of the NPD process?

A. Idea generation
B. Screening
C. Idea evaluation
D. Development
E. Commercialization

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