Which of the scenarios is an example of co-branding?

adding Girl Scouts Thin Mints cookie chunks to a Dairy Queen blizzard treat

a restaurant reaching an agreement to use a Marvel Comics character on promotional items

a cosmetics maker that produces lotions for Lever Brothers and for private labels

a popcorn seller that adds pita chips to its snack line

Respuesta :

Co-branding is adding Girl Scouts Thin Mints cookie chunks to a Dairy Queen blizzard treat. Co-branding is the partnership of two brands on a new product.