The Schwan's Company of Marshall, Minnesota, the largest direct-to-home provider of foods in the United States, uses route sales representatives who sell from refrigerated trucks. This particular method of distribution is referred to as________.
Based on the information provided within the question it can be said that this particular method of distribution is referred to as direct channel. This method of distribution emphasizes the methods of getting the product straight to the hands of consumers as soon as it is produced, without using any intermediaries. In other words direct-to-home "shipping" such as The Schwan's Company uses.
