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Several years ago, after inaccurately advertising that Listerine prevented colds, the FTC required Listerine to run a second set of ads that pointed out to consumers that the previous advertising claim was false. This second set of ads is known as ________.

a. deceptive advertising
b. truth-in-advertising
c. corrective advertising
d. stimulus generalization
e. advertorial content

Respuesta :

Answer:c. corrective advertising

Explanation:

Corrective advertising can be define as the order that has been passed by Federal trade commissioner to rectify or resolve the problem of misleading impression for the sale of a product. In case of listerine a false advertisement was created. The firm was then ordered to correct the deceptive advertisement to correct the misleading impression.

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