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Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs.
She has formed a(n) ____ about Secret.

a. motive

b. consideration set

c. cognition

d. attitude

e. self-concept

Respuesta :

Answer:

Option (d) attitude

Explanation:

In the terms of marketing and advertising attitude is defined as the emotions or the beliefs that a consumer develops towards a product or service which leads him to make a perception about the product or service.

This attitude towards the product or the services are difficult to change in a consumer.