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The aspiration decision involves three steps. One of those steps is defining a value proposition for the target segments and then differentiating a product, service, or brand from others in the perception of customers. This is referred to as __________.

Respuesta :

Answer:

Positioning Statement

Explanation:

This tries to set your product apart by providing compelling reasons why potential customers should patronize your product or service. It also tells how the product or service solves a problem or service a unique purpose by describing in detail the unique feature that sets it apart and makes it preferable to competing alternatives.

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