contestada

United Technologies is a good example of a​ ________ strategy because it uses individual or separate family brand​ names, including Otis​ elevators, Carrier heaters and air​ conditioners, Hamilton Sundstrand aerospace and​ industrial, and Sikorsky helicopters.
a. branded house
b. sub-brand
c. umbrella branding
d. category extension
e. house of brands

Respuesta :

eooyibo123

Answer:

e. house of brands

Explanation:

House of brands is when a company has many brands. Each one is independent, with its own target audience. They each communicate a unique brand value to customers.

United Technologies has adopted this strategy by developing various brands: Otis Elevators, Carrier Heaters and Air-conditioners, Sundstrand Aerospace, and Sikorsky Helicopters.

Otras preguntas