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Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message. Yolanda is asking for __________ data.

Respuesta :

pristina

Answer:

Frequency and reach is the correct answer.

Explanation:

Yolanda is asking for the Frequency and reach data to her firm's advertising agency.

Reach and frequency data are used in display, planning advertising and video campaigns to analyze and understand a number of the audience see the ads and to know the number of customers that are exposed to the message.

If the reach is higher it means that larger the number of audience has seen the message.

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