Zach is employed by Scott Paper Company and is a key account manager on the WalMart team based in Bentonville, AR so he can be near the corporate headquarters of WalMart. Zach was selected to lead the WalMart purchasing team for paper towels, toilet tissue and other paper products. He coordinates vendors, analyzes sales data, assists with plan-a-gram layouts, and is responsible for interacting with other suppliers in addition to the purchasing and logistics teams at WalMart. Zach's role at WalMart is known as a(n):

Channel captains as the term implies, are in charge of a good's distribution channel such that they are to coordinate things to ensure that the good keeps being traded efficiently.

They are responsible for coordinating vendors, and maintaining relationships necessary to keep the good moving. They are also to report on their activities with a view towards expansion. This is what Zach does therefore he is a channel captain.