The process of taking a product idea to consumers to test their reactions is known as product screening.
What is consumers?
- Product concept tests are a type of market research that provide important early-stage information into how customers will react to product, design, and marketing ideas.
- Concept testing can help you fine-tune the finished product and determine what connects with consumers before you devote time, resources, and manufacturing hours.
- When you create a product, you do so with the expectation that consumers will find it appealing. Simply put, product concept testing aids in the verification of that presumption.
- It enables you to get rid of terrible ideas If your team is considering several product concepts, concept testing can assist you in determining which (if any) may be useful to clients.
- Bad ideas can be expensive to pursue, and if they receive enough attention, they may harm the reputation of your business.
- You may conserve resources and money by conducting market research on your ideas before they are developed. This will help you weigh opposing viewpoints intelligently and make wise conclusions.
- You save time and money: Concept testing does take more time throughout the development process, but consider how much time and money you'll save by only buying things that have been examined (and approved) by a test group.
To learn more about consumers refer to:
https://brainly.com/question/13420317
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