According to the matching hypothesis, which some have proposed in response to this discovery, people tend to choose a partner who is on par with them in terms of physical appearance and social desirability.
According to the matching theory, which is also known as the matching phenomenon, people are more likely to start and maintain a committed relationship with someone who is also socially desirable. This attraction is often physical.
Successful couples with different levels of physical attractiveness may be together because there are other matching factors that make up for the attractiveness gap and some wealthy and affluent men prefer younger, more attractive women and for males with income and position, some women are more likely to ignore physical appearance.
Theorems from the post-positivist field of communication studies, known as uncertainty reduction theory, are likewise similar to this one. Theorems of nonverbal expression, perceived similarity, like, information seeking, and closeness, as well as connections between these categories, are included.
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