Disney spends millions of dollars each year promoting their brand and they enjoy the value.... positive perception...This demonstrates the idea of brand equity
When compared to a generic alternative, a corporation can command a higher price for a product with a well-known brand. This is known as brand equity. Making items unique, instantly recognizable, superior in quality, and dependable helps businesses build brand equity for their goods. Campaigns for mass marketing can aid in building brand equity.
The experiences a customer has with the brand contribute to the development and growth of brand equity. The procedure often incorporates the natural link between that customer or consumer
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