Suppose that a consumer's total benefit is $4 for consuming one cup of ice cream and $7 for consuming two cups of ice cream. the consumer's willingness to pay for the second cup of ice cream is
consumers total benefit for consume one cup = $4 and $7 for second cup of ice cream how much consumer will pay for second cup = ? = x x = consumer money for second cup - consumer money for first cup x = $7 - $4 x = $3 so, consumer's willingness to pay for the second cup of ice cream is $3.