Mira is shopping for office supplies. she selects the items she needs, but she does not recognize any of the brands of file folders, paper clips, or envelopes. this is an example of brand
In the given scenario above, Mira’s action towards the brand
is an example of brand non-recognition. The brand non-recognition is where
consumers were not able to identify or recognize the brand of the product of
which Mira demonstrates in the scenario above.
