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Dole targeted its audience with the idea that "dole fruit bowls are fun to eat, healthy, and great on the go." this was a deviation from its traditional strategy of focusing on recipes. dole's "life is sweet" campaign represents which step of designing and executing a successful advertising program?

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SeoJoon15

The step of designing and executing a successful advertising program that Dole is in, is the messaging. This is the stage where in they are likely to execute of sending a message to their audience in means of telling what they are or share an information regarding about the product that they are advertising.

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