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Ultimately, what do politicians use media to accomplish?
to inform the public about themselves
to focus attention on themselves
to sell themselves and their messages
to support their parties and then themselves

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Greenleafable
The correct answer is - to sell themselves and their messages.
The most important thing for a politician is to attract an audience who will vote for him or her. In order to do that, they need media. Media is there to help them 'sell themselves,' promote their ideas and opinions, as well as plans for the future. Based on how well they can sell themselves through the media, they will attract more or fewer people.
Phenomenology

Ultimately, politicians use media to sell themselves and their messages.

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