You have a maximum cost-per-click (max. cpc) bid of us$2 for a keyword. to determine the prospective impact of raising this bid to us$3, you could use:
Bid simulator.This is because a bid simulator allows the user to make changes to the max.cpc and this can change the cost of the number of clicks and the conversion value.They also help you different bids can change your ads.This is critical because this makes one know how to improve the performance.
