In the 1930s, newspaper comics entertained people by making them laugh and offering news commentary. daring adventure. job opportunities. prize giveaways.
I believe the answer is: Job opportunities. At that time, most newspapers would provide a specific space solely for cartoons (about 3-6 pages). They then announce newspapers readers that they could try and send a short comic strip by their own and the newspapers would pay them if they decided to publish the strip.